Food for thought:  what are your headlines saying about your blog?

When people are reading your feed your headlines are going to make you or break you.

Aggregators may either list only the headline or may feature it prominently enough to overshadow your actual content.

I suppose a good way to look at it is that the headline is like the icing on the cake; it’s what most people first see and notice and should be designed to entice!

Delicious!

Be well all,
Tracy Phaup

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LEE & LOW BOOKS,
95 Madison Avenue,
New York, NY 10016.

Email: general@leeandlow.com

Website: http://www.leeandlow.com

Louise May, Editor in Chief
Jennifer Fox, Senior Editor

"Lee & Low Books is a small, independent trade publisher. We publish multicultural books for children ages 5 and up. Our list consists of fiction and nonfiction picture books and middle grade works that feature people of color. Additional information, including writer’s guidelines, can be found on our website."

Publishes 12 new titles/year. Welcomes new writers. Average first print run varies. Offers advance. Publishes ms 18-24 months after acceptance. Responds 4 months but only to authors of manuscripts that interest them. Catalog for 9×12 SASE with $1.98 postage.

Guidelines online at http://www.leeandlow.com/editorial/wguide.html , or by mail with SASE.

CURRENT NEEDS: "Fiction: realistic fiction and historical fiction; Nonfiction: interesting multicultural topics (including biographies) that have not received much attention in children’s books." Advance and royalties vary per contract. Books average "approx. 1500 words max. for picture books and approx. 3000 words max. for nonfiction. Middle grade: no limit, but consider the age of the audience." Submit complete manuscript, cover letter, bio and background of story and/or yourself by mail. We will respond only if we are interested in a manuscript."

HINTS: "Please check our website to get a sense of the kinds of books we publish, and do not send materials that do not have a multicultural focus. All our books feature people of color and tell stories from their point of view. We do not publish folklore/fairy tales and stories with animals as protagonists."

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I’m really just starting to appreciate how stubborn I can be at times.  I’ll give myself some credit and say that maybe it’s not stubborn, it’s just something that’s deeply habituated…  (IS that a good thing? (lol))

I’ve starting getting more and more of the .docx file extension on files that are being sent to my by my clients and partners and I’ve finally broken down and tracked down the tools I need to cope with them.

I have a copy of Microsoft Office 2007 that my dearest honey gave me for Christmas, but after having been foolish enough to go with Vista on my new computer I’m afraid to even open the box – Merry Christmas,  Mr. Gates – not!

Happily I don’t have to install the new Office in order to be able to cope with the new Office extensions; Microsoft has created a free Compatibility application to help nudge people along that are just like me.

You can download it here and move on with your life with no worries!

Color this your RFTD – Resource For The Day!

Take care, all,
Tracy

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“Turn your knack for language into a lucrative career

Must-know techniques and resources for maximizing your accuracy and speed

Interested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you’ve always wanted. Books, magazines, Web sites, corporate documents – find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss.

• Balance between style and rules
• Master the art of the query
• Use proofreader symbols
• Edit and proof electronic documents
• Build a solid freelancing career”

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“Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

• Write compelling headlines and body copy
• Turn your research into brilliant ideas
• Create motivational materials for worthy causes
• Fix projects when they go wrong
• Land a job as a copywriter”

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