Fortune 500 has an updated list of the Top 100 Companies to work for.  They suggest that the new economy actually has some companies going even more out of their way to be a great place to work.

If you’re job hunting – might as well start at the top and work down from there… As a matter of fact – these Top 20 Employers have over 350 job openings.

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Saturday May 2nd is Fire Day and we’ll be honoring this fine tradition with a fire sale of our own!

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Who knew?

Would have made for a fun promotion if I’d noticed ahead of time. Need to keep up with my own calendar better ;o(

Feel free to mooch some fun marketing dates from http://www.tracyphaup.com/calendar.html

Enjoy!

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This is Dorothy Carnegie’s summary of her book, from 1962, which is based on Dale Carnegie’s Public Speaking and Influencing Men in Business, from 1931.

Table of Contents

1. Fundamentals of Effective Speaking
   

   Public Speaking

2. Speech, Speaker, and Audience
3. The Purpose of Prepared and Impromptu Talks
4. The Art of Communicating
5. The Challenge of Effective Speaking

Part One

Fundamentals of Effective Speaking

1. Acquiring the Basic Skills

• Take heart from the experience of others
• Keep your goal before you
• Predetermine your mind to success
• Seize every opportunity to practice

2. Developing Confidence

• Get the facts about fear of speaking in public
• Prepare in the proper way
• Predetermine your mind to success
• Act confident

3. Speaking Effectively the Quick and Easy Way

• Speaking about something you have earned the right to talk about through experience or study
• Be sure you are excited about your subject
• Be eager to share your talk with your listeners

art Two

Speech, Speaker, and Audience

4. Earning the Right to Talk

• Limit your subject
• Develop reserve power
• Fill your talk with illustrations and examples
• Use concrete, familiar words that create pictures

5. Vitalizing the Talk

• Choose subjects you are earnest about
• Relive the Feelings you have about your topic
• Act in earnest

6. Sharing the Talk with the Audience

• Talk in terms of your listeners' interests
• Give honest, sincere appreciation
• Identify yourself with the audience
• Make your audience a partner in your talk
• Play yourself down

Part Three

The Purpose of Prepared and Impromptu Talks

7. Making the Short Talk to Get Action

• Give your example, an incident from your life
• State your point, what you want the audience to do
• Give the reason or benefit the audience may expect

8. Making the Talk to Inform

• Restrict your subject to fit the time at your disposal
• Arrange your ideas in sequence
• Enumerate your points as you make them
• Compare the strange with the familiar
• Use visual aids

9. Making the Talk to Convince

• Win confidence by deserving it
• Get a Yes-response
• Speakin with contagious enthusiasm
• Show respect and affection for your audience
• Begin in a friendly way

10. Making Impromptu Talks

• Practice impromptu speaking
• Be mentally ready to speak impromptu
• Get into an example immediately
• Speak with animation and force
• Use the principle of the Here and the Now
• Don't talk impromptu--Give an impromptu talk

Part Four

The Art of Communicating

11. Delivering the Talk

• Crash through your shell of self-consciousness
• Don't try to imitate others--Be yourself
• Converse with your audience
• Put your heart into your speaking
• Practice making your voice strong and flexible

Part Five

The Challenge of Effective Speaking

12. Introducing Speakers, Presenting and Accepting Awards

• Thoroughly prepare what you are going to say
• Follow the T-I-S Formula
• Be enthusiastic
• Thoroughly prepare the talk of presentation
• Express your sincere feelings in the talk of acceptance

13. Organizing the Longer Talk

• Get attention immediately
• Avoid getting unfavorable attention
• Support your main ideas
• Appeal for action

14. Applying What You Have Learned

• Use specific detail in everyday conversation
• Use effective speaking techniques in your job
• Seek Opportunities to speak in public
• You must persist
• Keep the certainty of reward before you

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The eMarketing Association describes itself this way:

The eMarketing Association (eMA) is the world’s largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. Over 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Their 9th Annual Conference will be in San Francisco April 21st and 22nd. They describe their conference this way:

eM9-SF provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. Sessions contain new content and cutting edge actionable ideas and processes you can bring your entire team.

Enjoy a relaxed atmosphere, great networking, welcome reception, terrific breaks, and some of the best leaders in the marketing arena.

* Excellent Networking
* Interactive Forum and Panels
* Search, eMail, Website, Metrics, Mobile, Social, and more covered in this comprehensive conference.
* First class venue and conference facility
* Full course breakfast, lunch, breaks and networking reception
* Free wi-fi throughout event
* Free follow-up consultations available to all attendees
* Exclusive network group avaliable to attendees.
* All new presentations by top leaders in the eMarketing arena

I probably won’t be flying out to attend the conference, but I do wish it was being held a bit closer to home – I’d be there with bells on. Maybe it would be worth the flight for you, eh?

You can get more information about the group, as well as their certification in eMarketing at http://www.emarketingassociation.com/

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