September 7, 2009
SMO
SMO is Social Media Optimization. SMO is the process of optimizing on Social Networking sites and on Social Media sites for maximum exposure and brand development for companies and products.
Filed under Social Media Marketing by Tracy Phaup
August 12, 2009
Social Media Definition
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
By Wikipedia
Filed under Social Media Marketing by Tracy Phaup
August 11, 2009
Social Networks Definition
A social network is a social structure made of individuals (or organizations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
Social network analysis views social relationships in terms of network theory about nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.
In its simplest form, a social network is a map of all of the relevant ties between all the nodes being studied. The network can also be used to measure social capital — the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.
By Wikipedia
Filed under Social Media Marketing by Tracy Phaup
August 10, 2009
Social Media vs. Social Networking
You can parse out the word Social from Media and Networking in each term. Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others. Essentially, you can lump both terms together under the umbrella of Web 2.0.
Lon S. Cohen Quotes
Filed under Social Media Marketing by Tracy Phaup
June 9, 2009
Social Media ROI Calculator
Just found this calculator to use to help determine your ROI (Return On Investment) from using Social Media.
Check it out ay http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
Filed under Social Media Marketing by Tracy Phaup
